THE POODLES Talk About Forthcoming Album 'Performocracy' (Video)

March 1, 2011

Video footage of Swedish hard rockers THE POODLES talking about their forthcoming fourth album, "Performocracy", can be viewed below. Due on April 15 in Europe (May 5 in North America) via Frontiers Records, the CD was again produced by Mats Valentin, but this time Tobias Lindell (EUROPE, MUSTASCH) mixed the 12 outstanding tracks that make up the effort.

According to a press release, the "Performocracy" title is a combination of the words "performance" and "democracy," meaning "the power of performance" or "rule by performance." The album was again produced by Mats Valentin, but this time Tobias Lindell (EUROPE, MUSTASCH) mixed the 12 outstanding tracks that make up the CD.

"I think we have followed through on what we started with the last album, 'Clash Of The Elements'," explains singer Jakob Samuel. "Besides continuing to work with producer extraordinaire, Mats Valentin, we took a step further with some of the material that was hinted at on 'Clash Of The Elements'. On 'Performocracy' there is a more epic and darker character to some of the songs that we wanted to explore in more detail. Having said this, we have definitely stayed with a lot of the signature melodic elements that are trademark of the band."

"One important aspect of having a few releases in the bag is that you know more what you want as a band," says bassist Pontus Egberg. "Someone once said that 'if you want to dream big, you have to dream in great detail.' To us this means that we take all the knowledge and experience that we have acquired from our previous efforts and use that to plan ahead and make our dreams bigger."

As the album title suggests, performing songs live is the reason for what THE POODLES are as a band. A full European tour is planned for the early fall, with dates in South America and Japan also in the works.

"Performocracy" track listing:

01. I Want It All
02. Until Our Kingdom Falls
03. Father To A Son
04. I Believe In You
05. Cuts Like A Knife
06. As Time Is Passing
07. Love Is All
08. Your Time Is Now
09. Action!
10. Bring Back The Night
11. Vampire's Call
12. Into The Quiet Night
13. Don't Tell Me (bonus track)

"Cuts Like A Knife", the new video from THE POODLES, can be viewed below. The clip was produced by Steve Ravic, who also shot and produced the band's landmark DVD release "In The Flesh".

"Cuts Like A Knife" video:

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